Lasting Legacies Essay Example for Free

Lasting Legacies Essay The impact of Confucianism in East Asia continues to mold and shape individuals’ actions so they can lead better lives that will have a positive effect on society. This can be achieved once the individual reaches a better understanding about their mutual obligations – that a proper society is revolved around give and take. It is the individuals who keep the lasting legacies of Confucianism through their patterns of knowledge and belief by understanding how the world actually works. The lasting legacies of Asian political thought and practice are also seen through moral reasoning and moral values, political thought and action, the economy and the self. Patterns of knowledge and belief are critical in explaining ontological independence, rationality as balance, sacred reasoning, and human nature. Ontological interdependence illustrates how events are linked with other events and people with other people. Everything that exists is interdependent and nothing is separate. In general, it means the theory of reality. The concept of yang and yin shows interdependence because they are forces in the cosmos that only gain reality through interdependence. Although there are misconceptions that yin and yang contradict each other, but instead, they are complimentary. Complementarity, then, implies mutuality and reciprocity, â€Å"therefore exerting some constraints on the degree of hierarchy† (Yee, 316). Anything that is real can only be understood through its interdependence. Nothing can develop or exist alone, such as the government and society. This idea can pose a challenge because it is dealt with accountability. An example of this is accountability in governance and how it should act in order to properly lead a society knowing that their decisions will have an impact on their people because every event and action are linked to each other. In terms of institutions, accountability describes a relationship between accountable and accounting parties so that â€Å"accountable† parties are accountable to accounting parties (Mo, 57). Political theorists have thought that good government is one that is kept under control and that accountability indicates the degree to which power is domesticated or subject to the rule of law (Mo, 57). This idea remains as the basic framework of the lasting legacies of Asian political thought and action. Another contributing idea that contributes to how people understand how the world actually works is through rationality as balance. According to East Asian philosophy, human beings are rational and that rationality involves balance. Being rational means having the ability to balance interests and time as well as finding balance between others and ourselves. Knowing how to balance between our own interests to the interests of others. Balance is a characteristic that is extremely important in a political leader. They need to know the balance in short term and long term needs of society. They also need to know how to balance the interests of self and others because they will fail if they don’t think of self and others. It is the key to have the ability to make public policy. Balancing of interest places high value on harmony and cooperation. Furthermore, sacred reasoning also helps to explain the patterns of knowledge and belief. It has been understood in East Asian terms of synergism and interpenetrating boundaries. This means that we combine different religious ideas to be powerful. Synergism means interaction, and the East Asian tradition has been a tradition trying to reconcile doctrines even if it may b e illogical to do so. Interpenetrating boundaries can also be observed in East Asia because one will find that people who are deeply religious tend to move from one religion to another and this would not be a violation of principles. The boundaries of different religions are fluid. An example of this would be combining ideas of Taoism, Confucianism, and Buddhism. The goal is not to reject one idea or another but to integrate the ideas together in order to get a better understanding of how others view the world. In East Asian tradition, one does not just simply reject an idea, but to tolerate it and incorporate into their tradition. This is simply the idea of interpenetrating boundaries because setting boundaries is to set one’s own limits. Human nature is also an aspect that helps humans to understand the patterns of knowledge and belief. According to East Asian traditions, they believe that human nature is not fixed at birth but a potential that could be developed. Our human nature is only a tende ncy, at best; we are improvable so it cannot be taken for granted. Humans are improvable through self-cultivation. Self-cultivation consists of will and sincerity. Humans must have to have the will and sincerity to improve themselves. Without sincerity, one will simply fail. This poses a political debate that if humans are cultivated and rational, then what should the role of government be in unlocking human nature. Whether government should be strong in its role or weak in terms of allowing its citizens to control and organize their own lives. It is inarguable that only a government with proper order can facilitate the development of human beings into self-cultivation. To be human, one must start with the personal cultivation of one’s own character, and then be in harmony with others by extending one’s virtue to others (de Bary, 179). Lasting legacies of East Asian thought and action continue with moral reasoning and moral values. It is about mutual obligations, which is the idea of give and take. Mutual obligation is the root for moral life. In terms of moral values, it can be seen through justice, harmony, ecological family, and a good life. Justice as reciprocity is the belief that justice is about proper share, which results in equality. Justice doesn’t emphasize equality first. It concentrates on proper shares, which means giving people what they out to get, and reciprocity, which is not just doing something for somebody else, but also about paying of proper shares. There is the idea of shared costs and benefits and it is something that people use in judging government to judge whether it is just or unjust. In terms of harmony, East Asia argues that conflict should be minimized. They believe that optimizing differences should be a moral root in everyday life and that conflict is unproductive. Harmony is the balancing of differences and it also comes from abiding by natural laws. Scholars have emphasized that Heaven did not create harmony but only provided the conditions for humans to be in harmony â€Å"and that a harmonious relationship between humans and their environment is conducive to their well-being† (de Bary, 177). The ecological family is emphasized as the ecology and it is which all civilization value. Family is the core foundation of any institution and it is also where values and morality develop. It is well known that Confucianism places a â€Å"great deal of importance on the institution of the family† (Chaibong 341). Family is a source of happiness and the formation of human being from education to politics. It is the basis of everything. The ecological family is the root of humanization and education. It is not fixed at birth but a tendency. It means the basis of education is in the family itself as they learn how to deal with other people. I t has a role that is unusual because if the family is where human beings are shaped first, it is more than a unit of happiness and marriage. The role of mothers is extremely vital in shaping humanization because the teachings start with them. The ecological family also helps to shape humans through self-cultivation because people depend on their capabilities that begin first in the family. They discover what they can or cannot do. Self-cultivation is involved in the family because it teaches humans how to be respectful and follow obligations. The ecological family also teaches self-fulfillment that leads to happiness. It is happiness that humans get their whole lives because they have a sense that they have contributed to something bigger and better than themselves. It is happiness that is genuine and not counterfeit. Leadership also starts in the family. People who become leaders outside of the family are people who know how to lead in the family themselves. Families cannot survive without leadership. From the Confucian point of view, it is not authoritative to have a family leader. The family is always talked as the root of leadership. If an individual is a good leader within the family, they are likely to be a good leader outside of the family. Aside from the ecological family, living a good and flourishing life is an illustration of moral values. Human beings must know the separation of right and wrong, and understand the differences between material and moral in order to lead a flourishing life. Material and moral aspects can be achieved when there is proper order. The more proper order a government has, the more conducive it has to helping its citizens to build their lives. A flourishing order balances material and moral life. Human beings often lose sight of this and often emphasize on material. Political thought and action also helps to understand the lasting of legacies of East Asia in terms of proper order, politics as methodology and management, leadership and hierarchy, and ritual. Proper order is striking a balance between government and civil action. The role of government is to create a certain conditions so that the popular people can live without constant insecurity. Confucian scholars say that politics and government is an extension of the family and personal ethics, and political conflicts must be dealt with according to the same principles used in a family context. Scholars also say that a state is nothing other than an â€Å"enlarged form of family and the relations between the ruler and the subjects, and those between those who govern and those who are governed are equivalent to the relations between parents and children† (de Bary, 184). Given that government should play the role of the family, they should act in ways to provide proper order even though ordinary people are seen as rational beings. East Asians will respond that good politics should be primary. Politics is also about methodology and management. This aspect is about creating a good life. The essentials of managing affairs is a principle for Confucian learning that requires one to â€Å"stand square on what is right, do not scheme for what is profitable; clarify the way, do not calculate the honours† (de Bary, 212). In this context, politics is necessary and it is there for the benefit of the citizens. It is there to overlook and organize society so that citizens can live a good life. Politics is about methodology because it helps to understand how politics is a reflection of Confucian learning and it explains the complicated relation between the Confucian Way and Chinese practices. In terms of leadership and hierarchy, it is said that hierarchy i s reciprocal, just, and beneficent. A proper order society requires some level of leadership and hierarchy. Hierarchy exists in all institutions and it is the government’s job to make it good. Hierarchy is not something that can be destroyed or be escaped. To create a beneficent hierarchy, the government bases the rules on reciprocity. A ruler benefits his citizens through a policy and the citizen pays respects to the ruler. Reciprocity is dimed negatively in East Asia. What a ruler should do is not calculate what he does for others so that they can do for him. Instead, he shouldn’t do to others what he doesn’t want others to do to him. Confucius emphasizes do not do to others what you do not want done to you. Another characteristic of political thought and action is ritual. The Confucian traditions recognize that human emotions need to be directed into life-sustaining channels and life ornamenting expression (de Bary, 344). Whoever controls ritual has the real political key towards political power . An attempt to destroy ritual is unacceptable and is extremely frowned down upon. According to the Confucian root, ritual is a part of life and it is intrinsic. Ritual isn’t something that is hardwired but it is something that can be learned. It is part of culture and tradition. Ritual is something that displays both sameness and differences. It shows how differences fit together. Some characteristics that show the conceptions of ritual are seen through collective action and it is rule bound. It is rule bound because rituals have rules, it is not simply just made up. It has a beginning, middle, and an end. A good ritual shows what we share as human beings. An example of ritual is seen through marriage and that there must be mutual respect in order for the marriage to be held together. Some components of ritual are seen through the text, which is either written or oral. It can also be seen through institution context like in the family or religious groups. Another component of ritual is performance, and the audiences are the performers. The types of ritual are symbolic, causal, and cognitive. A symbolic ritual symbolizes something beyond the ritual act such as flag ceremonies or religious ceremonies. Causal rituals are rituals that cause outcomes and trial jury. Cognitive rituals according to the East Asian tradition is the learning by doing and by doing, changes are made. There are different life rituals that relate to the cognitive rituals. These life cycle rituals involve birth, marriage, death, ancestral sacrifice, politic rituals, and social season rituals such as New Years. Encompassing all these ideas, ritual is then see as the â€Å"complex term detonating the basic principles of the universe which underlie all the laws, codes and rules of the natural and human world† (de Bary, 191). The lasting legacies of East Asian thought and action are seen in the economy. The economy ties in virtuous achievement, ethic of savings a nd investment, education ethic, team-production ethic. For virtuous achievement, one must choose to achieve for self and others and they choose to achieve because it’s an obligation. Hard work goes beyond the satisfaction of ends. In terms of education ethic, it is seen both inside and outside the family. It opens up opportunity and self-cultivation. It inspires people to succeed and do service or help families and be fully good human beings. In team-production ethic, people work together to achieve a goal. Ethic is seen as norms and as values in action. These four ethics have a profound effect such as trade leisure for work, and solve problems through teamwork. The economy is extremely important and it is vital that there are ethics involved in order for the economy to prosper. It is said that economic considerations play an important part in political conflict because poverty leads to discontent and discontent leads to contention and conflict (de Bary, 185). Therefore, there are approaches to ways to prevent economic backwardnes s. The self and the lasting legacies of Confucian thought lies within individuality and self-cultivation, and service ethic. These aspects show the limits of globalization. It continues to be limited because it makes humans aware of how they differ, which is an attempt to reassert tradition. Individualism is a Confucian idea that humans are â€Å"individuated† as a complex of constitutive roles and functions associated with their obligations to the various groupings to which they belong (Ames and Hall, 135). Individuality is inarguably the consequence of the transactions that determine eon’s personal focus. An individual is defined as being not a thing, â€Å"but an event, describable in the language of uniqueness, integrity, social activity, relationally, and qualitative achievement† (Ames and Hall, 141). These characteristics of individuality and self-cultivation as well as service are the lasting legacies of Confucian thought. The lasting legacies of East Asian thought and action continues to have a huge impact not only in East Asia, but around the world. These lasting legacies are seen through the patterns of knowledge and self, moral reasoning and moral values, political thought and action, the economy, and the self. These legacies help humans to have a better understanding of how the world actually works. It explains that our actions are linked with each other and that we have mutual obligations. It explains that proper order is balance between government and civil action and that good politics should be primary. Confucianism and East Asian traditions continue to have a huge impact in modern civilization. Bibliography Bell, Daniel, and Chae-bong Ham. Confucianism for the Modern World. Cambridge, UK: Cambridge UP, 2003. Print. De, Bary William Theodore, and Irene Bloom. Sources of Chinese Tradition. 2nd ed. Vol. 1. New York: Columbia UP, 1999. Print. Magagna, Victor. Conceptions of Human Nature† Price Theater, La Jolla. 01 Oct. 2012. Lecture. Magagna, Victor. Family Forest or Ecological Family† Price Theater, La Jolla. 03 Oct. 2012. Lecture. Magagna, Victor. Proper Order? What Is Proper Order? Price Theater, La Jolla. 05 Oct. 2012. Lecture. Magagna, Victor. Paradoxes of Rationality† Price Theater, La Jolla. 12 Oct. 2012. Lecture. Magagna, Victor. Confucian Government in Action† Price Theater, La Jolla. 15 Oct. 2012. Lecture. Magagna, Victor. Self Cultivation† Price Theater, La Jolla. 26 Oct. 2012. Lecture. Magagna, Victor. Ritual: Components† Price Theater, La Jolla. 07 Nov. 2012. Lecture. Magagna, Victor. Lasting Legacies† Price Theater, La Jolla. 12 Dec. 2012. Lecture. Yao, Xinzhong. An Introduction to Confucianism. New York: Cambridge UP, 2000. Print.

John Steinbecks Of Mice and Men :: Essays Papers

Of Mice and Men When writing the novel Of Mice and Men, John Steinbeck made many themes clear to his readers. Some of these themes were good statements to live by, and others weren’t. Most of these themes were about people’s social lives, because that was what a good part of the book was about. They addressed friendship, equality, and death. The first, and probably most important lesson taught by this book was the value of friendship. From the very beginning of the book, readers can tell that George and Lennie are very close friends. Later, the book tells of this odd duo’s past. Because Lennie was never too bright, George often took advantage of him. Eventually, though, George decided Lennie needed someone to take care of him and lead him through life. The two stuck together, though Lennie often got them both into trouble. Another theme the book contains is negative statements about human equality. On the ranch where George and Lennie worked, the ranch hands were considered more inferior than the wealthy boss, his son, and his daughter-in-law. One of the ranch hands, Crooks, was a black man and also a cripple. He was considered more inferior than the ranch hands and had a private room out in the barn. Some of the other ranch hands did respect him, though; as much as someone could expect from anyone at the time the story takes place. Throughout the story, Lennie found out just how fragile life was in his strong hands. When he was younger, his aunt would give him mice to play with and pet. Because he was so strong, he would pet them too hard and kill them. When Slim gave Lennie a pup, he eventually pet it too hard and accidentally killed it too. Then, while talking to Curley’s wife in the barn, she invited Lennie to touch her hair. When she wanted him to stop, he got scared and held on. When she screamed, he shook her and told her to stop so he wouldn’t get in trouble. With his incredible strength, he accidentally broke her neck.

Apple Business Marketing Strategy

Apple Business Marketing Strategy |1 1 Introduction Apple is one of the leading companies in IT industry and during the last decade it has created a high level successful brand image and blazed the trail for the personal computer industry with its innovative products and strong marketing strategies.Apple Inc. has incorporated numerous features that are unique and well known in the market today. We consider that there are several Apple products with several appealing features such as: iMac, iPod, iPhone and iPad. These products represent a revolutionary era for the development of Apple. By placing such products in the market, Apple Inc. has attracted a lot of customers in one way or another. Highly advanced technology, simplicity and design, and the sense of luxury are the main features integrated in these products. Moreover the comfort and convenience that these products provide are very crucial.This market plan aims to analyse the marketing strategies that have been used by Apple In c. in order to develop its worldwide domination in all aspects of the computers (PC, Laptops and Tablets), digital music players, mobile phones, and multimedia and telecommunication industries. Furthermore, the core competence and company mission will be analysed in order to determine which focus points Apple should try to enhance in the future. 1. 1 Company Background Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 in order to sell the Apple 1 computer kit that was hand built by Steve Wozniak.Demand convinced Jobs that there was a distinct market for small computers and with a clear vision and consumer friendly product, Apple went public in 1980 and became the most successful initial public offering since Ford Motor Company in 1956. Meanwhile, Steve Jobs left the company and stiff external competition with other companies such as IBM and Microsoft throughout the 1980s nearly forced apple into bankruptcy by the mid-1990s. However, to stay afloat, Apple started to innovate their PC products lines and expand into the digital music players industry. Apple was a company that was based on innovation and when I left Apple we were ten years ahead of anybody else. It took Microsoft ten years to copy Windows† said Steve Jobs. In 2001, apple introduced its new innovated iPod portable digital audio player. The product was phenomenally successful at the time (over 100 million units were sold within six years). In the last decade, Apple has achieved unparalleled success in different markets and now designs, manufactures and markets PCs, Mobile Phones and Music player with its unique applications and iTune software.However, Apple’s revolutionary CEO, Steve Jobs, passed away in 2011, and today Apple continues to lead in industry in innovation with its award-wining computers, OS X operating system and iLife professional applications. Apple Business Marketing Strategy |2 2 Situational Analysis Apple makes enormous efforts to different iate its products from its competitors by developing products that have already been out in the market, making them exclusive and giving them new features. In most of the scenarios Apple has not been the first to the market and as a result, the risk of being first to the market is lower.Moreover, Apple always focuses on one rather than many. Compare to their closest competitor, Samsung, Apple make people and customers excited and wait for their new technology and product. For instance, by introducing Siri technology (which had already been existed before Apple iPhone 4s) Apple could make the iPhone 4s special from other smartphones at the time which the leads Apple commands a one third share of the smartphone market. However, the iPhone and iPad have combined to help iOS dominate competing mobile operating systems with a two-thirds share of the market.The graph below indicates that after Apple introduced the iPhone 4s, the iOS market share has reached to the peak of 61% among all th e smartphones. Figure 1: Smartphones Market share *Retrieved from http://seekingalpha. com/article/839661-the-iphone-s-growth-rate-has-peaked on 24/11/2012 2. 1 Market Growth Apple Inc. ’s Market started growing in 1997 then decreased slightly, until 2000. From then on it is steeply growing. Starting in the U. S. , after the comeback of Steve Jobs, Apple started selling overseas as well.Since many of Apple’s parts and products are produced outside the U. S. (Europe and Asia), not only are the production costs lower, but Apple also got to have better insights in those markets According to the latest Apple annual report announcement, Apple Inc. has made the total net sales of 156,508 million dollar in 2012 which as compare with 2010 it is considerably increased by 240%. The financial history of Apple over the past three years is shown by the table below which illustrates a very successful growth. Apple Business Marketing Strategy 3 Figure2: Apple annual financial report *Retrieved from http://investor. apple. com/financials. cfm on 24/11/12 However, the largest income of the Apple has come from the iPhone product which approximately consists of 58% the entire products have been sold by them. Furthermore, the enormous increase of Apple income is done by introducing iPad mini as their one of recent product. According to the Apple announcement in November 2012, they have sold three million iPads in just three days which is their biggest achievement in the last decade. . 2 Porter Five Forces Analysis Porter five forces analysis will be used to determine the attractiveness of the market and to analyse the needs and trends in the macro-environment. It is also used to identify the situation of iPhone, iPod, iPad and iMac among its competitors and customers, and clarify what the general environment for their operations is. 2. 2. 1 The Bargaining Power of Buyers Generally, Apple buyers have not many options for a specific product and one of the biggest issu e for the customers is the high price.In this market segmentation, the buyer concentration is medium, since a lot of young people are using iPod or Mac from apple, so they think iPhone will be a revolution mobile phone that contains a lot of especially features. Apple intends to introduce one model per year whereas Samsung gives variety of options with lower prices. As it is mentioned earlier, Apple focuses on â€Å"One† rather than â€Å"Many† which it makes customers think this is something special from the others. 2. 2. 2 The bargaining power of suppliersAlmost 90% of the Apple products are procured and manufactured by other suppliers which are mainly the chipmakers and touch-sensitive display producer (for touch screen products). Apple Inc. has been cooperated with many chipset produce manufactories for long time, including Intel Apple Business Marketing Strategy |4 (Provided CPU), Micron Technology (Provided digital camera CMOS) and Samsung (Flash memory chip). A lot of chipset producers have a good long term relationship with Apple Inc. Therefore, the bargaining power of supplier is low. 2. 2. The threat of new entrants Since there are considerable investments to be made for setting up PC industry, new entrants would be reluctant. Though there is scope for white-box PC’s having a share of 35% world-wide in 2006, but since the existing companies have created strong branding awareness, this threat would be low. 2. 2. 4 The threat of substitute products The more differentiation of product the less likely the switch to a substitute will occur. Of prices are higher then, the company with the higher price has to provide justification for the increase.But what makes Apple the winning company among the very competition intense sector in several industries that they work in, is their unique brand image and customer loyalty. However, with technology undergoing paradigm shifts, coping with these changes can make life difficult for the players i n the sector. 2. 2. 5 The intensity of competitive rivalry Apple faces stiff competition from Dell, HP, IBM and Microsoft in the computer industry and Samsung and HTC in the mobile and tablet industry. However, in the Digital Music industry apple dominate among all its competitors.Moreover, there is one important factor which makes industries less competitive including the brand equity and expensive switching costs. Overall, the intensity of competitive rivalry is medium high in most of the markets that apple is involved in. 2. 3 SWOT Analysis 2. 3. 1 Strengths Apple’s current strengths are the huge market share they possess when it comes to music players, iTunes as well as mobile phones (iPhone), tablets (iPad), and personal computers (MacBook and iMac). 2. 3. 2 Weaknesses A weakness that recently occurred is that one of Apples founders passed away.Steve Jobs, one of the big inventors and main persons in Apple died earlier this year after a long time struggle against his can cer. Timothy D. Cook was announced as the new CEO, after being chief executive officer. Critics have claimed Timothy does not have the same charisma and visions like Steve Jobs had, and it is just a matter of time before Apple will lose its edge to their competitors. Apple has also been criticized for its latest product, the launch of Apple iPhone 5. 2. 3. 3 OpportunitiesTo reverse this downward trend of negative critics, Apple has to continue developing its product and be extra cautious about what the market and consumers want. They have to be more creative in design and invent new and improved products to meet the expectations from the market. They do not have to necessarily invent the iPhone or iPad again. But to meet the threats they would have to improve their products and create an urge for their new products so they can conserve their market shares and sell more products and eventually capture bigger market shares. Apple Business Marketing Strategy 5 2. 3. 4 Threats As it is mentioned earlier, Samsung lead position in the mobile phone market after they released their new mobile phone Galaxy S3. Their products are based on the Android operative system, while Apple’s system is based on their OS X system. Sony and Nokia (Windows mobile phone) have also recently managed to capture huge market shares from Apple and Samsung and in the future they might overtake them. 3 Marketing Strategies 3. 1 Products Apple has a solid track record of innovation in different markets, often changing the way we view those markets entirely.Apple in most of the time has not been First to the Market and according to the â€Å"five secrets of the world’s best marketing machine† by Steve M. Chazin the former Apple Marketing executive, Apple tries to make something good greater. A clear example for this could be the iMac. At the time iMac was introduced by Apple there were Windows All-in-one computers competing with Apple but what actually made iMac so special was its unique design, free of noise and being fast CPUs inside a thin monitor.Steve Chazin believes that The Mac, iPad, iPod, iTunes and iPhone are all successful because they were late to market and improved on existing designs and functionality. Apple does one thing very well and that is, making complex things easy and elegant, It is no coincidence that Apple users compliment about the exceptional user interface of their iPads, iPods or iPhones. In addition, Apple tries to exert control over the users’ experience with its products. So, apart from the hardware, the company also develops the software so that the user has the best possible experience. . 2 Pricing Strategy Apple is usually referred to as the technology industry’s â€Å"high-price† leader. However, of late, the company has been offering its products at lower price points in a clear effort to expand its market. Even so, Apple, at the launch of its products, targets early adopters with higher-than-c ompetition prices. It initially adopts skimming strategy and later launches lower-price versions with fewer features or launches a newer version while continuing to sell older versions at lower price. 3. 3 Promotion StrategyApple’s promotion strategy is centred on creating hype. The late Steve Jobs, founder of Apple, was known for hyping up. His theatrical style and panache were successful in creating excitement before the launch of Apple products. These efforts have succeeded in making Apple products aspirational. 3. 3. 1 People Buy what Other People Have If you look at when apple was promoting iPod on TV adverts, they did not show and focus on the product like other adverts you would watch on television, instead there were a long white headsets that could show other people you have an Apple iPod.The other reason that Apple only advertise Apple Business Marketing Strategy |6 long white headsets with white iPods and they did not show a closed-up picture of their product is th at they do not want to only sell their product to customers; however, they want people to experience of joining to a special and exclusive Apple lifestyle and to become a part of iPod community which allows them to buy music through their unique software program (iTunes) and put their music in whatever order they want. 3. 3. 2 Help your Customers Help youWhen Apple first introduced their PowerBook, they made them outstanding buy making them in silver colour and have big Apple logo at the back so owners can feel proud and to be different therefore they try to show it off to other people. Apple earned nearly 40% market share on the back of early PowerBooks users. 3. 3. 3 TV shows and Movies Apple relies heavily on working closely with Hollywood in order to promote their product. This gives them opportunity to get their product used by Hollywood stars which have an enormous influence on public. . 4 Placing and Distribution Channels Apple works with number of network providers that they deal with the placing. However, online shopping from Apple. com or giving order in store for a new launched product can take up to two weeks due to the high demand. 4 Conclusion â€Å"An Apple computer on every desk† –Steve Jobs. Apple Inc. states its vision very clearly. They have changed our life with their products and services. They have demonstrated the world, that a human has a strong capacity to create huge things with a big impact.The analysis of the different elements of a marketing plan outline the various aspects involved in the penetration of a new market and the successful launch of a new product or service. Being aware of its own position and capabilities, and seeing opportunities in a new trend a company can enter a new market and develop. On its way, the company has to use its strength, respect its internal weaknesses and consider the outer world with its opportunities and threads Apple Business Marketing Strategy |7 5 Bibliography ? 5 secrets of world 's best marketing machine. 2007). Retrieved 11 24, 2012, from Marketing Apple: http://www. marketingapple. com/Marketing_Apple_eBook. pdf ? Apple Sells Three Million iPads in Three Days. (2012, November 5). Retrieved 11 24, 2012, from Apple: http://www. apple. com/pr/library/2012/11/05Apple-Sells-Three-Million-iPadsin-Three-Days. html ? APPLE THREE-YEAR FINANCIAL HISTORY. (2012, October ). Retrieved 11 21, 2012, from shareholder: http://files. shareholder. com/downloads/AAPL/2199577444x0x444195/E7A8FE5F-883546AB-ACC2-6FA28DFB546D/Three_Yr_Financial_History. pdf

The Relationship between a Father and His Children in...

The relationship between a father and his children is a repeating topic in huge numbers of Arthur Millers plays, including Death of a Salesman, The Price All My Sons and The Man Who Had All the Luck. Being profoundly affected by Fyodor Dostoyevskys Brothers Karamazov and the Norwegian writer Henrik Ibsen, and seeing his own particular father to be a disappointment throughout and after the Depression, Miller created a characteristic enthusiasm for and interest with this theme. Despite the fact that it assumed just a subordinate part in Millers first Broadway preparation, The Man Who Had All the Luck, it is the composition of this early play that Miller started to see the true ability of it. In composing of the father-child relationship and of the childs quest for his relatedness there was a completion of feeling I had never known previously. It is his resulting infiltrating insight into familial relationship that make Death of a Salesman such capturing representation of the father-child relationship. Though, Miller never puts these connections at the cutting edge of his plays, however utilizes them to extraordinary impact to implement and improve the focal plot and topic. Millers work Death of a Salesman portrays the most recent typical day for salesman Willy Loman. Having spent his whole life going all over the country for the same organization, Willy ends up in a midlife crisis. Never having accomplished the wonderful presence as a salesman he had imagined forShow MoreRelatedDeath Of A Salesman, By Arthur Miller1569 Words   |  7 Pagesbecome intrigued with the relationships of the Loman family. One relationship in particular is Willy and his son, Biff s. In the play, Death of a Salesman, written by Arthur Miller, Willy Loman exemplifies the psychological theory of transference onto his son, Biff, because he is unable to accept his own reality. There is an underlying meaning to the behavior of these two characters. The topics of transference, communication, and how a parent s infidelity affects their children show how this statementRead MoreComparative Essay: the Crucible and the Kite Runner1369 Words   |  6 Pageswritten by Arthur Miller, shar e many similar themes, characters, and ideas. One particular theme that is present throughout both of these written pieces is love. Defined by the Oxford Dictionary, love is a strong positive emotion of regard and affection. It can be found in moments of one’s life, through relationships, and through people. In The Kite Runner and The Crucible, one can see the similarities of love through friendship, paternal, and marital love. Friendship, a type of love, plays a key roleRead MoreArthur Miller s Death Of A Salesman1144 Words   |  5 Pages Arthur Miller: Death of a Salesman Life for many in America are missing the same elements that â€Å"Death of a Salesman† exposed. Those element are love and direction. Many people face these struggles at some point in their life, but don’t know what to do to progress. Arthur Miller devised a style whereby he could show how your past can continuously impact on your future. Each character highlights the powerlessness of a dream to give meaning and control to human life. I disagree with someRead MoreA Comparison of Tennessee Williams ´ The Glass Menagerie and Arthur Miller ´s Death of a Salesman1158 Words   |  5 PagesWilliams and Death of a Salesman by Arthur Miller are two of the twentieth century’s best-known plays. The differences and similarities between both of the plays are hidden in their historical and social contexts. The characters of The Glass Menagerie and the Death of a Salesman are trapped by the constraints of their everyday lives, unable to communicate with their loved ones and being fearful for their future. There are a lot of comparisons that exist, especially between the settings, symbolism and characterizationRead MoreTheme Of Pride In The Crucible860 Words   |  4 PagesArthur Miller, the playwright of The Crucible, utilises the interactions between characters to explore various key ideas. John Proctor, a vital anti-hero is fundamental to the portrayal of concepts like pride and deceit. By first viewing the characterisation of both John Proctor and Reverend Hale, Miller is able to explore the idea that dying with dignity trumps living with shame. Similarly, the relationship between Elizabeth and John Proctor represents the ever-lasting effects of deceit. These underlyingRead MoreArthur Miller ´s Death of A Salesman: A Commentary1170 Words   |  5 Pages Arthur Miller Born on October 17, 1915 in Harlem, New York. Arthur Miller was raised in a moderately household until his family lost almost everything in the Wall Street Crash of 1929. They moved from the upper east side in Manhattan to Gravesend, Brooklyn. After graduating from high school, Miller worked little jobs so that he can save up money to attend the University of Michigan. Arthur Miller took courses with playwrightRead More Man vs. Himself: Betrayal and Abandonment Shown in Arthur Miller’s Death of a Salesman1507 Words   |  7 PagesArthur Miller’s Death of a Salesman tells the story of a man trying and failing to obtain success for him and his family. Willy Loman, a traveling salesman, has been trying to ‘make it big’ for the majority of his life. Miller’s play explores the themes of abandonment and betrayal and their effects on life’s success. Willy sees himself as being abandoned by his older brother, Ben, and constantly views his sibling’s betrayal as one that changed his prospects forever. Willy, in turn, is guilty ofRead MoreEssay on Tension in Act One of Arthur Millers The Crucible1236 Words   |  5 PagesTension in Act One of Arthur Millers The Crucible Miller builds up the tension using theatrical effects, language, the relationships of characters and the plot development, the structure of the act. He makes us visually aware of the tension using these tools. He needs tension as the story of the crucible is about witchcraft. Miller draws in the character of Proctor as himself, as Miller was caught up in communism in America and fought to maintain his dignity, as ProctorRead MoreAnalysis Of Father And Son In Arthur Millers Death Of A Salesman808 Words   |  4 PagesFather and son, a cherished bond built on a balance between communication and vital support. In Arthur Miller’s classic playwright, Death of a Salesman, the establishment of said relationships, or in some cases lack of said relationship, is seen throughout the theatrical work. Miller’s vivid use of flashbacks helps exemplify his true intent in writing such a hauntingly realistic story of internal loss of self identity and worth reflected in family relations.Although many do not realize these happeningsRead MoreDeath Of A Salesman By Arthur Miller2081 Words   |  9 Pages#1 â€Å"Death of a Salesman† by Arthur Miller is a tragedy, this play has only two acts and does not include scenes in the acts. Instead of cutting from scene to scene, there is a description of how the lighting focuses on a different place or time-period, which from there, they continue on in a different setting. The play doesn’t go in chronological order. A lot of the play is present in Willy’s flashbacks or memories of events. This provides an explanation of why the characters are acting a certain